2024-2026
PetMeds is the first online pet pharmacy, serving millions of pet parents nationwide for over 30 years with prescription medications, supplements, and health products.
I led creative across brand and marketing, including email, digital, social campaigns, and connected TV, with a focus on pushing the brand toward a clearer, more modern voice while building work that performs across channels.
Below is a selection of connected TV and social spots I wrote and produced from concept through delivery.
I conceived, designed, and executed cross-channel marketing initiatives spanning email, digital, social, product launches, site experience, in-arena placements, and customer journeys.
Work focused on evolving the brand, supporting growth, and maintaining consistency across campaigns, platforms, and touchpoints.